Abstract
With nature-deficit generations becoming more addicted to mobile devices, it is time to take advantage of the digital functions of mobile technology to attract people to explore outdoor environments. This case study at Green Lakes State Park applied QR/Snapcodes to four newly designed interpretive signs and evaluated their effectiveness on changing visitor’s attitude and behavioral intentions toward different environmental issues. The novel use of game cameras to assess visitor interactions in this study was successful. In fall of 2019, observational data were collected on 3,167 visitors interacting with interpretative signs with and without QR/Snapcodes. Survey data of 824 visitors were also collected to assess perceptions of environmental issues associated with the park. A series of one-tailed t-tests indicated an increase in attention capture, holding time, and in positive environmental attitude and behavioral intentions associated with most of the signs having QR/Snapcodes when visitors interacted with them compared to signs without the codes.