Abstract
The year 2020 was an opportunity to critically evaluate ourselves in many ways. One such way was to look holistically and strategically at the connections between the library and the research funding/communications complex at SUNY ESF. After several years, the lack of a clear return on investment from ESF’s existing institutional repository (IR) and few connections to larger institutional initiatives warranted changes in the processes and scope of the library’s programming. Matthew Smith and Casey Koons will share how the library gained internal support for a transformative new initiative to increase ESF’s competitiveness in the research funding and communication landscape.